{"id":244,"date":"2011-09-13T14:55:42","date_gmt":"2011-09-13T14:55:42","guid":{"rendered":"http:\/\/www.mikeservis.com\/blog\/?p=244"},"modified":"2011-09-13T15:13:38","modified_gmt":"2011-09-13T15:13:38","slug":"mobile-internet-user-to-eclipse-wireline-users-by-2015-internet-user-to-eclipse-wireline-users-by-2015-it%e2%80%99s-going-to-be-a-mobile-internet-world-and-we%e2%80%99ll-just-live-in-it-that%e2%80%99","status":"publish","type":"post","link":"https:\/\/mikeservis.com\/blog\/2011\/09\/13\/mobile-internet-user-to-eclipse-wireline-users-by-2015-internet-user-to-eclipse-wireline-users-by-2015-it%e2%80%99s-going-to-be-a-mobile-internet-world-and-we%e2%80%99ll-just-live-in-it-that%e2%80%99\/","title":{"rendered":"Mobile Internet user to eclipse wireline users by 2015"},"content":{"rendered":"

\"mobileIt\u2019s going to be a mobile Internet world and we\u2019ll just live in it. That\u2019s the\u00a0conclusion of IDC,<\/a>\u00a0which is forecasting that mobile Internet users will grow by an annual compound rate of 16.6 percent through 2015, when they will pass PC and other wireline Internet users.<\/p>\n

That\u2019s not entirely surprising if you\u2019ve been following along. Mary Meeker, the former Morgan Stanley Internet analyst and now Kleiner Perkins VC,\u00a0forecast last year<\/a>\u00a0that the cross-over point would come around 2014. She said at the time that we were in the midst of a fifth computing cycle, following the mainframe computing eras of the 1950s and 60s, the mini-computers of the 1970s, the PCs of the 1980s, the desktop Internet era of the 1990s and now the mobile Internet age.\u00a0Earlier this year, IDC noted that\u00a0smartphone shipments in the fourth quarter last year topped 100 million units<\/a>, pushing\u00a0past PC sales<\/a>.<\/p>\n

IDC said the total number of Internet user will grow from 2 billion in 2010 to 2.7 billion in 2015, with 40 percent of the world\u2019s population online. But as Internet penetration picks up, it will happen more on mobile devices than traditional PCs, something Apple founder\u00a0Steve Jobs noted in dubbing this the post-PC era.\u00a0<\/a>\u00a0IDC said that as tablet use in particular picks up, it expects PC Internet usage to stagnate and then slowly decline.<\/p>\n

As IDC notes, this shift will make the world a different place. For one thing, mobile network owners will\u00a0need to get ready<\/a>\u00a0for this\u00a0explosion in mobile data traffic<\/a>, which is expected to increase 26-fold between 2010 and 2015. Content owners need to think about what they\u2019re doing to\u00a0optimize for mobile<\/a>. And retail and commerce companies need to take note of how users are accessing the Internet on the fly, which can provide both\u00a0opportunities<\/a>\u00a0and\u00a0challenges<\/a>\u00a0to online and physical retailers.\u00a0Advertising and marketing is also being transformed<\/a>\u00a0by mobile as brands, and advertisers are starting to look at how to best reach consumers with messages that can be tailored to their preferences, context and location.<\/p>\n

It\u2019s a brave new world, and the companies that embrace it will take advantage of the coming opportunities that emerge as mobile devices becomes the dominant way we access the Internet.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s going to be a mobile Internet world and we\u2019ll just live in it. That\u2019s the\u00a0conclusion of IDC,\u00a0which is forecasting that mobile Internet users will grow by an annual compound rate of 16.6 percent through 2015, when they will pass … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[11],"tags":[],"class_list":["post-244","post","type-post","status-publish","format-standard","hentry","category-technology"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1SD9H-3W","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mikeservis.com\/blog\/wp-json\/wp\/v2\/posts\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mikeservis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mikeservis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mikeservis.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mikeservis.com\/blog\/wp-json\/wp\/v2\/comments?post=244"}],"version-history":[{"count":10,"href":"https:\/\/mikeservis.com\/blog\/wp-json\/wp\/v2\/posts\/244\/revisions"}],"predecessor-version":[{"id":255,"href":"https:\/\/mikeservis.com\/blog\/wp-json\/wp\/v2\/posts\/244\/revisions\/255"}],"wp:attachment":[{"href":"https:\/\/mikeservis.com\/blog\/wp-json\/wp\/v2\/media?parent=244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mikeservis.com\/blog\/wp-json\/wp\/v2\/categories?post=244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mikeservis.com\/blog\/wp-json\/wp\/v2\/tags?post=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}